About Guido's Jewelers

Guido's Jewelers is the digital home of a 50-year-old, family-owned jewelry institution in West Tampa, Florida. This website showcases our heritage, our old school jewelry collection, and the custom craftsmanship we have been practicing since 1974.

The site is a window into our store on Armenia Avenue. Visitors can browse our Old School Jewelry Collection, including bead bracelets, ID bracelets, nameplates, Cuban chains, saint rings, and zodiac rings, many still cast from the original molds Guido Morana designed decades ago. They can also learn about our repair services and request a custom piece directly through the site.

It is built for Tampa families and anyone who values authentic, handmade jewelry with a story. From the Cuban and Italian communities of West Tampa to customers across the region, we serve people looking for pieces that last a lifetime and often pass down across generations.

Guido's Jewelers is built and run by the Morana family. Guido Morana founded the business in 1974 after years of selling jewelry door-to-door, and today the next generation carries on the same traditions: honest pricing, face-to-face service, and jewelry made the old school way.